Business in Action at Peugeot-Citroën

An important component of any degree obtained at The Basel School of Business is seeing the theory applied in real-world situations. On Friday the 13th November, this led our students to the Peugeot-Citroën factory in Mulhouse, France, where they visited the production line exploring the evolution of work that has taken place within the automobile industry.


The world of work is different than it was just a few short years ago and as the next generation of managers who are preparing for leadership roles, the students must understand the factors, which are influencing the nature of work. From classroom study on the theory of labor, the role of innovation and human capital in productivity growth, shifting priorities of workers, and unemployment issues, students have discussed recent trends and what this means for the future of work.


Visiting the Peugeot-Citroën factory, the trends explored in the classroom towards an increasing gap between lower and higher skilled workers, as well as the importance of robotization were confirmed. Two of the main production halls are highly automated, leading to a dramatic decrease in lower-skilled employment, and an increase in demand for higher skills. The new production line, which will open by 2017, will be even more automated. Interesting for our students and a confirmation of the challenges that they wil be ready to tackle when they graduate.

You can learn more about our teaching methodology, Practical Experiential Learning, by visiting our educational philosophy page.

© 2017 The Basel School of Business